Alfa Zihal

Collaborating within a dynamic team comprising 5 adept Product Designers and 6 proficient UX/UI Designers, I contribute my specialized knowledge in the integration of AI, Blockchain technology, and human rights principles to spearhead the creation of user-centric solutions for the innovative Lillup web platform. I conducted competitive research to analyze industry trends, assess market positioning, and evaluate competitor strategies. Utilized findings to inform strategic decision-making and develop innovative solutions, ensuring alignment with market demands and maintaining a competitive edge. Implemented card sorting techniques to effectively organize and prioritize Lillup Web Platform content and optimizing information architecture. Facilitated a user-centric approach to content organization, ensuring that the Web Platform's structure aligns with user expectations and preferences.

Recalled by my previous organization to lead the redesign of their product and oversee the design team, ensuring successful delivery that aligns with business goals while addressing additional design needs. Enhancing the TimeSmo financial platform, which enables users to manage group savings and finances. My role focuses on working closely with the Business Analyst, I created user personas and mapped user flows for a new feature for USSD and Mobile App, ensuring alignment with both user needs and business objectives. This role involved cross-functional teamwork, quick iteration, and applying user-centered design principles in a fast-paced environment.

Polymarq is a startup marketplace connecting skilled professionals and technicians with businesses and individuals in need of reliable services. The platform features "My Shop" to find the right tools, "Tool Share" to generate revenue by sharing tools, and "Client Connect" to expand customer networks. As Product designer I am responsible for Creating User centered experience of the Product, by conducting user research, designing user interfaces, creating wireframes and prototypes, and conducting user testing. Working Remotely to building Polymarq platform Drove a substantial 8% enhancement in monthly recurring design outcomes by strategically championing a design-focused approach in team. -Led the instrumentation of design efforts for Polymarq, ensuring the establishment of a consistent UX & UI designs and the development of a user-friendly mobile app with an admin responsive dashboard. Utilize a comprehensive understanding of UX/UI design principles to meticulously create intuitive User flows, ensuring a seamless and engaging experience for users. Carefully translating User stories into actionable design solutions. Through this iterative process, I strive to enhance user interaction and satisfaction while maintaining a focus on usability and visual appeal.

Worked independently to conceptualize, designs, and implement the user interface of CityMoshi platforms (Mobile App, Responsive Landing page, Provider Dashboard). Implemented a comprehensive strategic approach to ensure not only a visually appealing aesthetic but also an intuitively seamless user experience that meets the needs and preferences of the target audiences. Conducted thorough research to design a responsive dashboard tailored to empower administrators in efficiently visualizing data and monitoring health of the CityMosh product. Actively participating in regular consultations, I offer comprehensive explanations and clarifications regarding design elements, fostering a collective understanding of the envisioned user experience among team members.

Established a robust design system foundation to be utilized throughout the production phase. Creation of reusable UI components, buttons, forms, navigation bars, cards, and various interface elements. Formulated and crafted interactive elements and transitions within the interface to not only define the user experience but also elevate usability and engagement. Worked closely with UX designer, developers, and other stakeholders to seamlessly integrate the design system into the product development process and ensured the effective incorporation of design principles and elements throughout the development lifecycle

Creating resources, bootcamps, and methodologies tailored to assist new designers and engineers in their professional development and skill acquisition.

Collaborated with a senior Product Designer to co-create comprehensive wireframes and intricate mockups. exchanged ideas and insights to ensure the holistic and meticulous design of the product. Helped to facilitated the integration of cutting-edge concepts into design projects, contributing to the creation of visually compelling and forward-thinking solutions. I established comprehensive style guides to maintain design consistency and elevate quality across TimesMo platform. conducted user research and competitive analysis, I uncovered valuable design opportunities to enhance the overall customer experience. My proficiency in UX/UI design ensured that the final products were not only visually appealing but also intuitive and user-friendly.

Embraced the Human-Centered-Design methodology to design an environmentally friendly Website solutions to help cut down clothing waste problem. Conducted qualitative and quantitative UX Research with four team members to identify multiple user personas, understand their pain points and goals craft user flows, wireframe and design high-fidelity screens. I meticulously craft visually stunning and consistent high-fidelity screens, infusing them with innovative user interactions and interfaces that captivate users and elevate their experience. designs adhere strictly to brand guidelines and accessibility standards, ensuring inclusivity and seamless usability for all users.