Branding and Website Design For an Ambitious Fintech Company
Omnimatrix is a forward-thinking fintech company focused on cryptocurrency solutions. The team behind it shares a bold vision: to challenge the status quo and drive change in an industry often stuck in its ways.
People at Omnimatrix describe themselves as the following
“We are the disruptors, the ones who see the world not as it is, but as it could be. The ones who ask why not when others say impossible. We live on the edge, embracing the unknown, because we know that’s where true innovation happens.”
Key ideas for this brand identity design were
Move fast, break things
Challenge the status-quo
Inspire people
Create foundations for a deeper culture
Position Omnimatrix as something bigger than just a tech company.
For Omnimatrix, we wanted to go beyond simply saying, “We operate in the fintech industry.” The brand needed to reflect our mindset, our ambitions, and the kind of people who are driven to change the world—and why they choose to work with us. END Agency brought this vision to life with a bold, dynamic visual identity that captures who we are: doers, challengers, and problem-solvers. If others think it’s impossible, that’s exactly where we step in.
Erling Løken Andersen, Founder
Website design
The design for this website needed to encompass all the elements of the branding, including tone of voice, values and mission, while showcase it the best possible way. The result is a radical design, breaking conventions and going out of the established rules. Kind of like what Omnimatrix is doing on a daily basis.
Animations The website needed to be vibrant and dynamic like the branding was built
Video edits The clips we made take all the light in the branding of Omnimatrix. They needed to be present everywhere on the site
Simple layout design Visuals we used are crazy enough to not make the website boring, so we went for a rather minimalist approach for the page’s structure.
