BFI Bank Rebranding

In 2024, BFI Bank embarked on a strategic rebranding journey designed to bring clarity, modernity, and consistency to its visual identity, while preserving the deep-rooted trust and legacy the brand had built over decades.

Formerly known as “BFI – Banco de Fomento Internacional,” the institution sought a refreshed public identity under the name “BFI Bank.” The change was not simply about naming, it reflected a shift in posture, aimed at aligning tradition with a more contemporary and international outlook.

The rebrand was met with unanimous support from stakeholders, from the boardroom to the front line. Clients welcomed the refreshed yet familiar look, reinforcing the brand’s perception as both credible and progressive.

In 2025, this project received Silver in the Transform Awards MEA, under the category “Best Visual Identity from the Financial Services Sector”, a recognition of its excellence in design strategy, execution, and impact.

This project proves that in finance, where trust is paramount, design can evolve without rupture.
BFI Bank now stands with a brand identity that reflects both its legacy and its vision for the future.