Digital Gift Card Trading Platform Design

Project Overview I designed a digital platform for securely buying and selling digital gift cards in emerging markets. The product was aimed at solving trust issues in peer-to-peer gift card exchange. Problem Users often rely on informal social channels for gift card trading, which exposes them to fraud, unclear pricing, and inefficient communication. My Role I led the product design from concept to delivery. My responsibilities included: -Creating the UX architecture and user flows -Developing a consistent visual language and interaction model -Writing UX copy to improve clarity and trust -Collaborating with developers and stakeholders to refine functionality Design Approach -Conversational Filters: Users search listings using intent-based filters to quickly find what they need. -Verified Listings: Listings include clear attributes like value, condition, and card type. -Secure Payments: Transactions are completed via generated links that guarantee secure processing. -Direct Communication: Users can message each other to negotiate before payment. Outcome The platform delivers a seamless, trustworthy trading experience and sets the foundation for scale. It balances flexibility for negotiation with guardrails for safety and transparency. Note: Certain business details and design flows are under NDA and omitted from this public version.