HK
Hugo Kestali
Product Designer🇫🇷France
3+ years designing and building products for fast growing companies, B2C and B2B. With a background in branding. Based in Bordeaux. Occasionally coding.
Case Study
Product Designer
Heloa • Bordeaux
Jun 2025 — Nov 2025
→ Led the overhaul of obsolete Parent/Child health tracking (acting as PM + Designer). Defined the core problem, strategy, and success metrics. → Drove the entire design process, from user research to final designs, scalable component and specs. → Used data and research to influence product direction and resolve integration challenges early with senior engineers. Separately contributed to an increase by 36 in B2C premium conversion.
Bio
3+ years designing and building products for fast growing companies, B2C and B2B. With a background in branding. Based in Bordeaux. Occasionally coding.
Skills
User Experience (UX)
User Interface (UI)
Figma
Design Systems
Usability Testing
User Research
+3
Years of Experience
Education
Bachelor's degree
Languages
French
English