Samuel Plumb

Redesigned SaaS platform dashboard to improve clarity and usability. Created gamified mobile flows (inspired by Duolingo) to drive engagement through progressive forms and dopamine loops. Applied behavioural design and casino/gambling mechanics to boost retention on user (customer) facing apps.

Developed valuation engine logic and increased profit margins by 74,800% vs competitors. Designed and shipped a 3-screen acid test, achieving 16% sales conversion from prospects (Market average is 2%) Improved user flows and screens, reducing completion times and user fatigue.

Redesigned finance, purchasing, and part-exchange journeys, driving conversion upside. Raised engagement with prospects, who spent significantly more time exploring and comparing vehicles. Brought a bold design system and brand guidelines that positioned Bigmoto as a standout challenger in the motorcycle market.

Launched My Bike Claim, reducing inbound support calls by 44%. Brought 6 new digital products to market within 9 months. 4x internal technician efficiency with a triage app. Created a scalable design system across multiple products, for accessibility and clarity.

Designed 50+ high converting screens for a E-Com product with new journeys, flows, and tasks Worked cross functionally with internal stakeholders, users and external CRO agency Interaction with users daily to stress test designs.

Overhauled Oxbury Bank’s core banking system (NAQODA). Rapid design of HI-FI prototypes to test and validate user journeys and components. Reduced support queries and user confusion with trust elements across products.

Empower customers to manage and track their family wealth services with a tailwind based dashboard Designed digital assets for print, digital, pitch decks, and social media.